Sale!

Entrepreneurship and Small Business Management 2nd Edition by Mariotti and Glackin test bank

$40.00 $27.90

Download sample :

pdf

Description

This is completed downloadable of Test Bank for Entrepreneurship and Small Business Management 2nd Edition by Steve Mariotti and Caroline Glackin

Instant download Test Bank for Entrepreneurship and Small Business Management 2nd Edition by Steve Mariotti and Caroline Glackin

Table of Content:

UNIT 1 Entrepreneurial Pathways
Chapter 1 Entrepreneurs Recognize Opportunities
Chapter 2 Franchising
Chapter 3 Finding Opportunity in an Existing Business
Chapter 4 The Business Plan: Road Map to Success
UNIT 2 Who Are Your Customers?
Chapter 5 Creating Business from Opportunity
Chapter 6 Exploring Your Market
UNIT 3 Integrated Marketing
Chapter 7 Developing the Right Marketing Mix and Plan
Chapter 8 Pricing and Credit Strategies
Chapter 9 Integrated Marketing Communications
Chapter 10 Marketing Globally
Chapter 11 Smart Selling and Effective Customer Service
UNIT 4 Show Me the Money: Finding, Securing, and Managing It
Chapter 12 Understanding and Managing Start-Up, Fixed, and Variable Costs
Chapter 13 Using Financial Statements to Guide a Business
Chapter 14 Cash Flow and Taxes
Chapter 15 Financing Strategy: Debt, Equity, or Both?
UNIT 5 Operating a Small Business Effectively
Chapter 16 Addressing Legal Issues and Managing Risk
Chapter 17 Operating for Success
Chapter 18 Location, Facilities, and Layout
Chapter 19 Human Resources and Management
UNIT 6 Leadership, Ethics, and Exits
Chapter 20 Leadership and Ethical Practices
Chapter 21 Franchising, Licensing, and Harvesting: Cashing in Your Brand

Product Details:

Language: English
ISBN-10: 0133767183
ISBN-13: 978-0133767186
ISBN-13: 9780133767186

People Also Search:

entrepreneurship and small business management 2nd edition test bank

download test bank for entrepreneurship and small business management 2nd edition

entrepreneurship and small business management 2nd edition test bank pdf free

entrepreneurship and small business management 2nd edition test bank free download

Reviews

There are no reviews yet.

Be the first to review “Entrepreneurship and Small Business Management 2nd Edition by Mariotti and Glackin test bank”

Your email address will not be published. Required fields are marked *